When learning about the importance of social media to the land use industry, professionals often want to see case studies that produced tangible, measurable results. Brandon Palanker, vice president of marketing and public affairs, Renaissance Downtowns, talks to Urban Land magazine about his development project in Bristol, Connecticut. He discusses how his grass-roots social media community for Bristol Rising engaged the public with a strategy known as “crowd-sourced place making.”

Read an article where Brandon Palanker expresses the significance of social media like Facebook to have a voice as a developer.