Parkonomics: Retrofitting for the Future

Whereas new construction offers a blank canvas for future-proof design, the vast majority of our parking inventory consists of existing facilities. Retrofitting these structures for the future presents unique challenges, yet they are far from insurmountable. The key lies in a strategic, phased approach that shrewdly prioritizes the most impactful upgrades, thus ensuring relevance without reinvention.

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Whereas new construction offers a blank canvas for future-proof design, the vast majority of our parking inventory consists of existing facilities. Retrofitting these structures for the future presents unique challenges, yet they are far from insurmountable. The key lies in a strategic, phased approach that shrewdly prioritizes the most impactful upgrades, thus ensuring relevance without reinvention.

The crucial first step is a thorough audit of the existing infrastructure. Is the electrical system robust enough for substantial EV charging expansion? Is the conduit ample for cutting-edge data cabling? Is there enough clear space to implement license plate recognition (LPR) technology? A detailed facility assessment illuminates critical limitations and informs a savvy capital improvement plan.

From such a blueprint, upgrades can be implemented incrementally, beginning with foundational enhancements, such as a new fiber optic backbone or upgraded electrical service, then progressing to user-facing technologies, including LPR or advanced parking guidance systems. This pragmatic evolution transforms legacy assets into dynamic, intelligent components of the modern mobility ecosystem.

Operations and management

A future-proof parking facility is more than just a well-designed building; it’s a living, breathing operation that can adapt to the ever-changing needs of its users. This mutability requires a management philosophy that deeply embraces technology, expertly leverages data, and relentlessly prioritizes a seamless customer experience.

Central to this adaptive approach is the embrace of cloud-based Software-as-a-Service (SaaS) platforms. Moving beyond rigid on-premise servers, cloud systems offer unparalleled flexibility and scalability. These qualities mean that software updates can be pushed remotely, new features integrated without major hardware overhauls, and connections to third-party platforms simplified, allowing operators to stay at the cutting edge of technology without proprietary lock-in.

In this digital age, data is paramount, and modern parking facilities are veritable data wells. Every transaction, entry, exit, and online reservation generates a wealth of user behavior information. The true value lies in transforming this raw data into actionable insights through business intelligence platforms. These tools empower operators to analyze usage patterns, track revenue trends, and pinpoint optimization opportunities. Such questions as “Is a particular level underused during specific hours?” or “Could dynamic pricing smooth out demand?” can be answered with precision, leading to a proactive and strategic operational approach.

Furthermore, an adaptive operational strategy is essential to meet the new demands posed by the influx of EVs, the rise of transportation network companies (TNCs), and emerging logistics models. This readiness translates to continuously monitoring EV charging station use and being prepared to scale capacity as demand surges. It means creating dedicated, intelligently managed zones for TNC pickups and drop-offs to prevent street-level congestion. It also includes the foresight to allocate space for novel uses, such as secure lockers for package delivery or staging areas for burgeoning delivery bot fleets, thus transforming the garage into a dynamic urban logistics hub.

Finally, amid all this technological evolution, the human element remains vital. Parking facility staff members are the frontline ambassadors of the customer experience. A future-proof operation necessitates significant investment in training, which ensures that personnel are not only proficient with new technologies but also adept at troubleshooting issues and delivering exceptional customer service in an increasingly digital environment. Their ability to adapt and facilitate these new experiences is critical to a facility’s success.

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Staff training

In the midst of all this technological change—the rise of autonomous vehicles, advanced wayfinding systems, digital credentialing, and complex data analytics—it’s remarkably easy to overlook the most crucial, yet often underestimated, component: the human element. Nonetheless, the staff members of a parking facility remain the frontline ambassadors of the customer experience.

A truly future-proof operation understands that cutting-edge technology is only as effective as the people who manage it and interact with its users. Doing so necessitates a significant, ongoing investment in training that prepares personnel not just to operate new systems but also to anticipate and adapt to evolving user behaviors.

Staff should be rigorously trained on the mechanics of new software and hardware but also, critically, on how to troubleshoot common issues with a digital-first mindset, provide high-level customer service in an increasingly automated environment, and guide users—whether human drivers or autonomous vehicles—through unfamiliar processes. Workers’ ability to seamlessly adapt, troubleshoot, and facilitate these new, tech-driven experiences is paramount to a facility’s success, to ensuring that, even as the technology evolves, the human touch remains a cornerstone of a positive and efficient parking journey.

Integrating with the smart city

Having explored how to future-proof parking through thoughtful design, embedded smart capabilities during construction, strategic retrofitting, and adaptive operations, the final piece of the puzzle is recognizing that the parking facility of the future will not be an island. Instead, it will be a fully integrated node within a citywide mobility network. This profound integration will be driven by seamless data exchange, robust connectivity, and a new spirit of collaboration between the public and private sectors, transforming garages from mere storage facilities into vital urban assets.

A node in the mobility ecosystem

The rise of Mobility as a Service (MaaS) platforms, which integrate various transportation options—ride-sharing, public transit, micro-mobility, even future autonomous shuttles—into a single, seamless service, presents a significant opportunity for astute parking operators, developers, and architects. By actively sharing real-time data on parking availability and dynamic pricing with these platforms via open application programming interfaces (APIs) (as discussed in Column 3, the “Construction and Commissioning” part of the series), parking facilities can become a key, integrated component of a user’s entire end-to-end journey. This symbiotic relationship provides a powerful new channel for attracting customers and maximizing garage use. It also strategically positions the parking facility as a vital, indispensable piece of the broader urban mobility puzzle.

The value of data sharing

In an increasingly data-driven urban environment, cities are actively seeking ways to manage their complex transportation networks more effectively. Real-time, granular data on parking availability, collected through advanced parking guidance systems and LPR technology, can be leveraged to power dynamic signage on city streets, intelligently guiding drivers to available spaces and significantly reducing the pervasive congestion caused by vehicles circling in search of parking.

Furthermore, this valuable data can inform sophisticated, demand-based curb pricing strategies, helping to optimize curb utilization, reduce traffic bottlenecks, and improve safety. It can also assist transit agencies in better planning their services by identifying areas of high parking demand.
A proactive willingness to share this data, in a secure and anonymized manner, creates a powerful win-win situation: enhancing the overall urban environment through improved traffic flow and reduced emissions, while simultaneously driving increased business and revenue to the parking facility.

Adaptive reprogramming

As mobility patterns continue to evolve rapidly, opportunities for a more dynamic and multifunctional use of parking space will become increasingly apparent. This foresight leads to the concept of adaptive reprogramming, which involves the partial, temporary, or even permanent repurposing of a facility’s space while it seamlessly continues to function as a garage.

For instance, a lower level, designed with the flexible structural considerations we discussed in Column 1, the Planning and Design stage (flat floors, higher clearances), could be efficiently converted into a logistics hub for last-mile deliveries during daytime hours, supporting the booming e-commerce sector, and then effortlessly revert to public parking at night. Alternatively, a section of the garage could be temporarily used for community events on weekends by transforming a typically inert space into a vibrant urban amenity.

A fun example involves lining the top floor of a garage for pickleball play after hours, while still allowing vehicles to park in that space during periods of high demand. Once we expand our thinking, even seemingly disparate activities, such as farmers markets, climbing walls, or outdoor theatrical performances like Shakespeare in the Park, become viable and vibrant community integrations within the flexible spaces of a modern parking facility.

This concept of adaptive reprogramming, enabled by flexible design and sophisticated management systems, points to a compelling future in which parking facilities transcend their traditional role and become truly multifunctional, indispensable community assets, fully integrated into the fabric of the smart city.

The quest to future-proof our built environment is fraught with uncertainty. It is impossible to predict with any real accuracy what the world will look like in 20 or 30 years. But that is not the true goal of future-proofing. It is not about making a perfect prediction; it is about designing for change itself.
For too long, we have viewed parking structures as static, depreciating assets—a necessary but uninspired component of our real estate portfolio and the urban fabric. Now is the time to see them for what they can be: dynamic, intelligent, and valuable mobility assets that are central to the functioning of our cities.

This outcome requires a new way of thinking, a lifecycle approach that considers both the initial construction and the ongoing evolution of the facility. By embracing flexibility in design, investing in a robust digital infrastructure, and fostering a culture of adaptability in our operations, we can create parking facilities that are not just ready for the future but are also actively shaping it.

Kevin Bopp specializes in parking innovation, strategic planning, and operational excellence. His extensive experience spans complex facility operations, parking management solutions, and integrating cutting-edge technologies to enhance urban mobility and customer experiences. Kevin is part of ULI’s Urban Revitalization Product Council’s leadership team and serves on the Board for Michigan Parking Association.
Bernard Lee is a seasoned consultant passionate about sustainable development, future mobility, and transportation planning. His experience in urban planning and real estate has focused on financial, market, and planning analyses for a diverse array of clients including real estate owners and developers, municipalities, transit agencies, and universities. Bernard is a member of the ULI Washington Case Study Committee.
Andrew Sachs, CAPP, is an entrepreneur and venture capital investor with deep roots in commercial real estate and parking operations. Andrew owns Harbor Park Garage in Baltimore’s Inner Harbor and leads Gateway Parking Services. An active industry contributor, he serves on multiple boards and committees, including the National Parking Association Parking Consultants Council, the ULI LA Mobility Council, and the IPMI Technology Committee.
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