San Francisco
Northern California is home to a few of ULI's largest district councils, including San Francisco and Sacramento. Moscone Center in San Francisco has hosted the ULI Fall Meeting several times, and some of ULI's most prominent members also hail from San Francisco and the Bay Area more broadly. The Urban Plan program was originally from Berkeley, California.
ULI’s Homeless to Housed (H2H) initiative, launched after publication of the report Homeless to Housed: The ULI Perspective in 2022, highlights the numerous real estate-driven solutions that have been undertaken in recent years to tackle the problems of affordable housing and homelessness in cities across the country.
Molly Maybrun, chief development officer of local developer Fifth Space, and Wallace Whittier, senior real estate officer for University of California, San Francisco, spoke at the 2025 ULI Fall Meeting about their collaboration to build a new proton therapy cancer center at Fifth Space’s Dogpatch Power Station, a multiphase master-planned mixed-use development on the waterfront at the southern edge of San Francisco’s Mission Bay.
“The primary advantage every modular project has, if you do it right, is time savings,” said Mark Donahue—principal, design, for Lowney Architecture—during the “Offsite Evolved: How Today’s Prefab, Modular, and 3D-Printing Solutions Deliver Proven Speed, Savings, and Scale” panel at the ULI Fall Meeting in San Francisco. “You can, on a, say, 24-month construction project, save six to eight weeks.”
Guy Kawasaki—chief evangelist at Canva, former chief evangelist for Apple, and bestselling author—summed up insights gleaned from his years in tech and as host of the Remarkable People podcast, interviewing such luminaries as Margaret Atwood, Tony Fauci, Jane Goodall, and Steve Wozniak.
The 2025 Lewis Center Sustainability Forum, held during the ULI Fall Meeting in San Francisco, explored ways that local leaders in planning, policy, and development are advancing urban strength and adaptability amid increasing climate and social stresses.
Whether you’re planning for the coming week, year, or even decade, the key question to ask is: What’s next? But in an era both fraught with uncertainty and brimming with opportunity, it is an increasingly complicated question to answer.
Economic forecasters gathered on Thursday, November 6, at the ULI Fall Meeting at the Moscone Convention Center in San Francisco to analyze the current landscape and future expectations for the economy. The ULI Real Estate Economic Forecast, a semiannual survey of leading industry experts, served as the backdrop for discussions about how 33 key economic and real estate indicators are projected to move by the end of 2025, 2026, and 2027.
For decades, civic leaders have tried to revitalize Market Street, San Francisco’s central thoroughfare, only to see their efforts founder. “I sometimes call it the great white whale of San Francisco,” says Eric Tao, managing partner at L37 Development in San Francisco and co-chair of ULI San Francisco. “Every new mayor, every new planning director, every new economic development director has chased that white whale.” This year, however, an international competition of ideas hosted and run by ULI San Francisco, with support from the ULI Foundation, generated fresh momentum for reimagining the boulevard. The competition drew 173 submissions from nine countries and sparked new conversations about the future of downtown San Francisco.
The neighborhood will be home to more than 18,000 people, with a 21st-century focus on sustainability, innovation, and community
U.S. water and sewer rates have surged more than 50 percent in the last decade, with no signs of slowing. In many regions, water supply itself is constrained. Utilities are imposing restrictions, droughts are reshaping long-term availability, and developers are being told there simply isn’t enough water to serve new projects. And even when water is available, municipal wastewater systems often aren’t adequate to handle the extra load.
A waterfront site across McCovey Cove from San Francisco’s Oracle Park had long served as a parking lot for Giants baseball fans—but little more. Today, the property is home to Mission Rock, an ambitious mixed-use development undertaken in a public-private partnership between the Giants, the Port of San Francisco, and global real estate development company Tishman Speyer. Attendees of the 2025 ULI Fall Meeting will have the opportunity to tour Mission Rock and learn how an unusually collaborative approach to development has created a neighborhood that goes beyond serving sports fans.
In April 2025, ULI San Francisco announced a global call to “reimagine” San Francisco’s famed Market Street, soliciting ideas grounded in ecology, economy, and equality. The goal is to turn the often drab, blighted strip into a series of vibrant, interconnected communities.
In a landmark moment for California housing policy, Governor Gavin Newsom signed two transformative bills into law in June 2025—AB 130 and SB 131. They fundamentally reshape how the California Environmental Quality Act (CEQA) applies to infill housing. Enacted as part of the state’s broader budget package, these reforms remove major procedural barriers for urban multifamily projects and signal a new direction in the state’s effort to address housing affordability through increased supply.
ULI is proud to announce partnerships with seven public agencies in California and Nevada that are working to advance resilience in urban planning and real estate development in their communities. The organizations are partnering with their local ULI District Councils as part of a larger effort aimed at connecting public sector leaders to ULI’s technical assistance, networks, and other resources and helping cities prepare for the impacts of climate change and other environmental vulnerabilities.
ULI San Francisco and the Civic Joy Fund have announced the winners of the Market Street Reimagined competition. This international competition of ideas, which attracted 173 submissions from nine countries, challenged entrants to create a new vision for the city’s main thoroughfare that would draw more visitors and businesses to the area. A distinguished jury, hosted by San Francisco mayor Daniel Lurie, divided the $100,000 prize among the winning teams and designated eight additional entries as honorable mentions.
From resilient parks to bold adaptive reuse, this year’s winners redefine urban innovation and community impact across the Americas
UrbanPlan is a hands-on simulation used to empower participants to shape the future of their built environment by more fully understanding the complex dynamics of urban development and the market and nonmarket forces that shape it. Established 21 years ago in collaboration with the Fisher Center of Real Estate and Urban Economics at the University of California, Berkeley, UrbanPlan was piloted in the Bay Area as a curriculum for high school and university students. The program now includes a variety of formats, including workshops for public officials and community members, and hosts programs throughout the United States and Canada, Europe, Asia and the United Kingdom.
In a world increasingly driven by environmental concerns and economic realities, the movement for sustainable commercial real estate has only gained momentum, despite shifting political tides.
By repurposing an underutilized hotel as student housing, San José State University ignites campus life and fuels a downtown resurgence
Launched in 2022 with the release of its foundational report, Homeless to Housed: The ULI Perspective, ULI’s Homeless to Housed (H2H) initiative aims to address the U.S. housing and homelessness crises through real estate–driven solutions that emphasize a new degree of affordability and necessary connections to supportive services. The early work reflected in the report brought to light the real estate development community’s ability to deploy expertise and resources in addressing homelessness in the communities where ULI members live and work.
Roughly 10,000 people live on the streets or in temporary shelters in San José, California. This estimate, based on 2023 point-in-time calculations, sparked ULI members in the San Francisco Bay area to leverage ULI’s Homeless to Housed (H2H) grant initiative to help uncover potential housing solutions for their bayside neighbor.
Four experts discuss how to rebuild urban cores by bringing the public and private sectors together to create thriving downtowns that entice remote workers to return to the office and broaden the mix of uses.
Joseph E. Brown, a pioneering landscape architect, urban planner, and ULI Life Trustee who championed innovation and interdisciplinary collaboration to solve challenges in the built environment, has passed away at the age of 77. A ULI member for more than three decades, Brown served in many leadership roles in the organization and was a tireless champion of his home district council, ULI San Francisco.
AI, redefining what is possible
How seven U.S. cities are tackling the future of downtowns
ULI San Francisco recently hosted a panel revisiting the recommendations made by ULI Advisory Servies panelists to revive the downtown and highlighting the progress that has been made.
Berkeley, California, is emerging as a hub for life sciences and technology firms, with new developments opening in the West Berkeley neighborhood. In June, ULI San Francisco hosted a walking tour through two campuses targeting life sciences research and development tenants at the eastern edge of the San Francisco Bay: theLAB Berkeley and Berkeley Commons.
Companies including Macy’s, Nordstrom, Kohl’s, and IKEA are rolling out small-format stores around the country, often in suburban areas, as they try other ways to connect with their customers.
San Francisco can create a more commercially vibrant and socially inclusive downtown that attracts a diverse range of industries and employers, advances housing attainability, and promotes stronger leadership, according to findings released by ULI.
While some big-box retail stores are closing, some developers are eyeing opportunities with retail-to-life science conversions or additions.
