Julianne McCollum

Julianne McCollum is the head quack for Yellow Duck Marketing. She has been responsible for managing corporate brands and their public relations through expansion and contraction. She is passionate about consumer experience and making things as intuitive and relevant as possible for the customer. She is energized by helping organizations develop strategies to grow or focus their business.

The recent ULI Carolinas Conference in Charleston offered a glimpse into groundbreaking projects transforming the urban landscapes of North and South Carolina, with developers delivering rapid-fire presentations during the high-energy Crane Watch session. Each presenter shared the vision, challenges, and impacts their projects promise for communities across the Carolinas.
A general session at the ULI Carolinas Meeting, moderated by Risa Wilkerson of Healthy Places by Design, showcased how the convergence of the built environment, health and equity forms a complex web that impacts every facet of human life. Dr. Malo Andrew Hutson, a distinguished academic at the University of Virginia’s School of Architecture, provided a deep dive into how residential segregation and the built environment contribute to health disparities.
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