Designing for What Comes Next: How Cities Are Rewriting the Rules of Urban Development

Despite a perfect storm of housing shortages, climate risks, and stalled downtowns, urban design is emerging as a positive, coordinating force to meet these challenges, bridging policy, capital, and community to achieve a common goal. Gensler’s latest research highlights where cities are already adopting this new ethos—and what civic leaders need to do now.

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Chicago’s Southbridge 1C, set to complete in early 2027, showcases how targeted infill and redevelopment can expand housing access by designing higher density development on a former public housing site.

(Gensler)

Many U.S. cities are under sustained pressure on multiple fronts: housing affordability continues to erode across markets; fiscally constrained municipalities are navigating economic uncertainty; and climate events are testing already aging infrastructure. At the same time, many downtowns are still struggling to adjust to post-pandemic changes in how people live and work.

These conditions are no longer emerging—they are structural. And they are forcing developers, civic leaders, investors, and local politicians to rethink how urban design, policy, and investment intersect. Long-term planning and place-based design are increasingly tasked with integrating systems that have historically operated in silos, from housing and transportation to climate resilience and economic development.

Gensler’s 2026 Design Forecast reflects this shift toward greater cohesion and coordination in urban planning. Grounded in global practice and research, the forecast offers insight into how cities are already evolving—and where intentional, civic-minded design leadership can unlock better outcomes.

Three current trends stand out for their implications on urban development: multidisciplinary collaboration, housing-driven reinvention, and resilience embedded at the street level.

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Northside Forward in Minneapolis, for example, demonstrates how neighborhood revitalization can be anchored by new transit infrastructure that is thoughtfully paired with community-serving development and public-realm investment.

(Gensler)

Cities as Hubs for Multidisciplinary Innovation

The scale and complexity of today’s urban challenges demand a new, holistic way of thinking and working together. No single discipline—architecture, planning, engineering, or public policy—can solve these difficult problems by itself.

One such evolved, comprehensive approach is transit-oriented development (TOD). Transit is a powerful catalyst for urban growth, and a successful TOD can better align zoning, land use, and economic development around new stations. It also opens opportunities to strengthen existing neighborhood amenities and to bring in new ones that directly benefit the community.

Northside Forward in Minneapolis, for example, demonstrates how neighborhood revitalization can be anchored by new transit infrastructure that is thoughtfully paired with community-serving development and public-realm investment. Led by the African American Leadership Forum and designed by Gensler and the Northside Community, the 10-year, community-authored revitalization plan guides $1.5 billion in equitable investment across North Minneapolis, coordinating infrastructure improvements with tangible community benefits.

This approach also underscores the vital role of public policy: zoning, funding mechanisms, and governance structures directly shape what is possible. In practice, this means design teams engage early with policymakers, neighborhood stakeholders, and key entities in the public and private sectors to stimulate investment that aligns with the values of the community.

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By focusing on mixed-income housing within a broader framework of public space, connectivity, and environmental stewardship, the First Creek master plan supports housing delivery while enhancing neighborhood identity and resilience.

(Gensler)

The Global Housing Crisis as a Catalyst for Urban Reinvention

Few issues reveal the interconnected nature of urban systems more clearly than housing. What was once considered a market-specific challenge—supply versus demand—has become a global crisis, forcing cities to rethink urban land use, building typologies, and project financing. As housing challenges intensify, places that treat housing as part of an integrated urban system—linked to mobility, employment, and public space—will be better positioned to deliver long-term affordability and economic competitiveness.

Recent research from Gensler and The Pew Charitable Trust points to the same trend: demand is outpacing supply across income levels, with the greatest strain felt by the “missing middle.” The age of first-time homebuyers has increased by nearly a decade, and workforce households are increasingly priced out of the very cities that rely on them.

Affordable housing continues to be a catalyst for urban revitalization, compelling civic leaders to explore different models—mixed-income, adaptive reuse, zoning reforms—that allow for greater flexibility. Advanced urban designs drawing on years of real-world experience plays a critical role in making these shifts viable—not just financially, but socially and politically.

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Chicago’s Southbridge 1C, set to complete in early 2027, showcases how targeted infill and redevelopment can expand housing access by designing higher density development on a former public housing site.

(Gensler)

The First Creek Master Plan in Knoxville, Tennessee, designed by Gensler in collaboration with Johnson Architects Inc. and the Knoxville Community Development Authority, offers one such case study. By focusing on mixed-income housing within a broader framework of public space, connectivity, and environmental stewardship, the plan supports housing delivery while enhancing neighborhood identity and resilience. It reflects the kind of collaboration needed between public agencies, private developers, and community organizations to achieve scalable, replicable solutions.

Similarly, Chicago’s Southbridge 1C, set to complete in early 2027, showcases how targeted infill and redevelopment can expand housing access by designing higher density development on a former public housing site. These efforts demonstrate that carefully planned density can be an asset rather than a liability, supporting walkability, transit use, and community life.

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Gensler recently worked in collaboration with the City of Avon Lake, Ohio, and ALERG to repurpose the site of an aging, former coal-fired power plant on the shore of Lake Erie.

(Gensler)

Climate Resilience Moves from Strategy to Street Level

Climate resilience has moved decisively from long-range planning documents to the physical form of cities. Many Rust Belt cities have been exploring ways to repurpose abandoned industrial relics while phasing out aging facilities that have negatively impacted the environment for decades. This is especially true along the Great Lakes, where volatile changes in water levels bring a heightened risk of catastrophic flooding and erosion.

The repositioning of legacy industrial assets, such as defunct factories and power plants, illustrates how climate resilience can align with both economic and community goals. Gensler recently worked in collaboration with the City of Avon Lake, Ohio, and ALERG to repurpose the site of an aging, former coal-fired power plant on the shore of Lake Erie.

Following demolition, the property is envisioned to become a mixed-use destination, a clean-energy hub, and a civic anchor, including ecological restoration and green infrastructure. It also connects the city to the Lake Erie shoreline, creating public access to a new 19-acre waterfront park. These transformations also address environmental remediation as a critical part of reintegrating the underutilized site into the urban fabric.

For cities, resilience must be designed into daily experience. When climate strategies are tangible and community-serving, they build public support and long-term value.

What This Means for Cities and Urban Development

Taken together, these trends point to a fundamental shift in how cities must operate and how strategic new partnerships are critical. Organizational silos are no longer an option. Successful development increasingly depends on early collaboration and design excellence tied to measurable performance and shared outcomes across public and private sectors.

This moment forces us to think differently. Cities cannot be allowed to fall victim to the ever-present complexities that stall meaningful urban growth and improvement. Creative public-private partnerships, including more flexible and outcome-driven P3 approaches, can help align capital, policy, and design around shared goals.

The central challenge facing these mature urban landscapes is adaptability. Development decisions must not only account for current conditions, but for economic, environmental, and social change in the future. Projects that integrate housing, mobility, climate resilience, and public space from the outset are better positioned to deliver lasting value.

For civic leaders, both in the public and private sector, this means exploring more coordinated, place-based strategies—where design functions as a tool for long-term performance, sustainability, and resilience.

Recent Snapshots:

Andre Brumfield, Assoc. AIA, Design Director, and Principal at Gensler offers his leadership and expertise to a variety of prestigious organizations and civic groups including the American Institute of Architects (National Strategic Board Member), the Urban Land Institute (Americas Executive Committee), the Chicago Plan Commission (Vice Chair), and the Chicago Architecture Center (Board Member). His thought leadership can be found in publications including the New York Times, The Guardian, and Fast Company, and he speaks frequently on global stages including WRLDCTY, MIT DesignX, and the Council on Tall Buildings and Urban Habitat.
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