Jack Davis is a senior consultant with JDM Associates, a Falls Church, Virginia–based sustainability consulting firm specializing in commercial real estate. JDM is assisting the Northwest Energy Efficiency Alliance (NEEA) BetterBricks program with the forthcoming publication The Deep Retrofit Playbook: A Building Investors’ Guide to Transformative Sustainability Projects. BetterBricks, the commercial building initiative of NEEA, has as its goal the advance of ideas to accelerate energy savings in new and existing buildings.