ULI Global Awards for Excellence: Wynwood Walls–Miami

Standing out in the urban core of Miami, Wynwood Walls started as a collection of six privately owned warehouses whose exterior walls were transformed into an outdoor “museum of the streets” by visionary developer Tony Goldman. The Walls surround more than 1.5 acres (0.6 ha) of land—former parking lots and junkyards—that now provide multiple areas that the public can enjoy at no charge.

wynwoodwalls_mia_12-web
Developer:Goldman Properties
Designers/consultants: Tony Goldman and Jessica Goldman Srebnick in collaboration with DNB Design Group and Plusurbia, Janet Goldman, Joey Goldman, Marlo Courtney, Daniele Lomoriello, Victor Sanchez, Joseph Furst, Stacey Sequeira, and Jeffrey Deitch.
Site size: 1.7 acres (0.7 ha)

Standing out in the urban core of Miami, Wynwood Walls started as a collection of six privately owned warehouses whose exterior walls were transformed into an outdoor “museum of the streets” by visionary developer Tony Goldman. The Walls surround more than 1.5 acres (0.6 ha) of land—former parking lots and junkyards—that now provide multiple areas that the public can enjoy at no charge.

The Wynwood Walls development is credited with igniting a forgotten neighborhood, transforming it into a popular destination while stimulating creation of new businesses and jobs. The project includes 25,000 square feet (2,300 sq m) of retail and restaurant space, plus 40,000 square feet (3,700 sq m) of open and event space. The estimated total cost of the project is about $3.5 million.

ULI Case Study: Wynwood Walls | More ULI Case Studies

Before inauguration of the Wynwood Walls in 2009, the neighborhood was much like any other industrial urban neighborhood that had fallen on hard times: failed manufacturing businesses, abandoned warehouses, and crime were more common than pedestrians. Looking beyond the decay and neglect, Goldman envisioned a town center and a home for street art as a catalyst for positive change in the Wynwood neighborhood.

Wynwood has become an icon in creative development for Miami, with startups, tech companies, coworking spaces, specialty real estate brokers, and national and international real estate investors vying for space near the Walls. The project attracts new murals and installations every year, in addition to new retail components and evolving programming that includes music, art, dance, and film. In just one year, more than 660,000 tourists visited Wynwood, with more than 450,000 entering the Wynwood Walls. The concept and execution of the Wynwood Walls space has elevated the genre of street art, provided free access to world-class artwork, and boosted international appreciation of the value of public art in neighborhood revitalization.

Daniel Lobo is the Senior Director of Awards, Education and Advisory Group, for the Urban Land Institute, a nonprofit education and research institute that focuses on issues of land use, real estate and urban development. The mission of the Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. Prior to joining ULI Mr. Lobo was an independent consultant working as project manager for a variety of urban and research initiatives, in particular facilitating open cultural urban interventions internationally, and new media research. Earlier he worked extensively as project manager for the Center for Communities by Design at the American Institute of Architects, and as Urban Designer at Skidmore, Owings, and Merrill LLP. He holds a MSc City Design and Social Science from the London School of Economics, and a BA (Honors) from the School of Architecture and Interior Design at London Metropolitan University.
Related Content
Members Sign In
Don’t have an account yet? Sign up for a ULI guest account.
E-Newsletter
This Week in Urban Land
Sign up to get UL articles delivered to your inbox weekly.
Members Get More

With a ULI membership, you’ll stay informed on the most important topics shaping the world of real estate with unlimited access to the award-winning Urban Land magazine.

Learn more about the benefits of membership
Already have an account?