A project called SubArt is has launched a video campaign to bring the kind of interactive art installations more common in Paris, Taiwan and Montreal to name a few examples to the Bay Area Rapid Transit (BART) system.

Says Rachel Dinno Taylor, SubArt’s founder and CEO, “For the first time in 40 years, BART is planning a comprehensive station overhaul that includes art and design to improve riders’ experiences. By including immersive art and design in subways, we can improve the daily experience for more than half a million people, attract new riders to public transit, and truly reflect the potential of the Bay Area’s creativity and innovation. If the artistic vision is considered early in the design process, it can be integrated, inclusive, and cost effective.”