Rebecca Devine, principal at Maven Communications, discusses what was said during her social media and real estate panel at the 2011 ULI Fall Meeting in Los Angeles last month. In this Q & A, she describes the typical social media objectives of her clients when they come to her firm for advice on creating a robust online presence. She talks about the industry’s initial fear  about engaging the community and how opening the communication avenues will help get a projected developed. In addition, she explains what goals real estate companies hope to achieve when diving into social media as well as the debate between content and platform.

Read an article in which Rebecca Devine discusses strategies for how the commercial real estate sector has made use of newer technologies and successful case studies from within the industry.