Retail/Entertainment

Creating an Authentic Performance Space in Philadelphia through Adaptive Use

When events mega-company LiveNation approached Philadelphia design firm EwingCole about transforming the former Ajax Metal Company into a 3,000-person music venue and entertainment complex, it was a daunting proposition, said speakers at a recent ULI Philadelphia event which toured the site. Modeled off the iconic 1960s venue in San Francisco, Live Nation now operates six Fillmore-branded venues across the United States, with a seventh on the way in New Orleans.

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