U.S. hotel performance came in higher than any other Thanksgiving week on record, according to STR’s data through November 27.:
- Occupancy: 53.0 percent (+4.6 percent compared with 2019)
- Average daily rate (ADR): $128.41 (+14.3 percent compared with 2019)
- Revenue per available room (RevPAR): $68.00 (+19.6 percent compared with 2019)
Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.
Among the top 25 markets, Dallas saw the largest occupancy increase over 2019 (+12.2 percent to 54.8 percent). Oahu Island experienced the steepest occupancy decline from 2019 (-25.3 percent to 58.5 percent).
Phoenix reported the largest ADR increase when compared with 2019 (+35.1 percent to $143.30).
None of the Top 25 Markets posted lower ADR decline than the 2019 comparable.
This in a year where retailers including, Target, Wal-Mart, Best Buy, and REI among others remained closed in favor of a more omnichannel approach.