Residential sales in top-performing master-planned communities began to rebound in 2010, reversing a severe decline that began in 2006. According to Robert Charles Lesser & Co., which surveys these communities every year, the top 10-selling communities sold more than 7,000 units last year. That was slightly above 2009’s level but still far below 2005’s peak, when more than 22,000 homes were sold.
Master-planned communities are large-scale developments featuring a range of housing styles and prices, plus a mixture of non-residential land uses such as retail shopping, schools and offices, providing full-service environments in which to live, work and play. Some communities target specific buyers such as older adults, while other developments target a wider range of demographic and market segments.
As usual, the top-selling master-planned communities were clustered in the Sunbelt, and two development firms – Newland Communities and Focus Property Group – each had two communities represented in 2010’s Top 10.
For ULI members in the residential industry, the 2010 survey, published this spring, offers a snapshot of master-planned development trends going forward. First, the vast majority of survey respondents – 85 percent – believe community home sales will continue marching upward in 2011, albeit only moderately. Second, community developers are still adjusting product lines – such as town centers, green building and smaller lots – to enhance their market capture.
Here are the Top 10 master-planned communities in terms of 2010 sales:
Rank | Community Name | Developer | Market | 2010 Unit Sales |
1 | The Villages | The Villages | Orlando, Florida | 2,107 |
2 | Villages of Irvine (The Irvine Ranch) | The Irvine Company | Orange County, California | 965 |
3 | Cinco Ranch | Newland Communities | Houston, Texas | 816 |
4 | The Woodlands | Woodlands Development Co. | Houston, Texas | 786 |
5 | Mountain’s Edge | Focus Property Group | Las Vegas, Nevada | 644 |
6 | Telfair | Newland Communities | Houston, Texas | 406 |
7 | Providence | Focus Property Group | Las Vegas, Nevada | 378 |
8 | Brambleton | Soave Enterprises | Washington D.C. | 352 |
9 | Sienna Plantation | Johnson Development Corp. | Houston, Texas | 288 |
10 | Stapleton | Forest City | Denver, Colorado | 271 |
(Source: Robert Charles Lesser & Co.)