Property Investors Set to Benefit as Global Capital Flows East to West in 2015

The movement of capital from East to West is likely to remain the major influence on real estate markets in 2015, according to Global Emerging Trends in Real Estate® 2015, a summary report of all three Emerging Trends in Real Estatereports reflecting global real estate investor sentiment, published jointly by PwC and the Urban Land Institute.

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The movement of capital from East to West is likely to remain the major influence on real estate markets in 2015, according to Global Emerging Trends in Real Estate® 2015, a summary report of all three Emerging Trends in Real Estate reports reflecting global real estate investor sentiment, published jointly by PwC and the Urban Land Institute (ULI).

Emerging Trends 2015: Americas | Asia Pacific | Europe

Local money coming out of China and South Korea is set to continue to seek a home in international markets, and to be supplemented in the years to come by pension fund capital from Japan. Eighty-four percent of Asia Pacific investors surveyed said that they expected capital crossing into Europe to either increase or significantly increase.

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Another reason for the weight of capital moving from East to West is the so-called flight to safety, which is leading many investors to deploy capital into what they consider to be a safe market. The report finds that money currently being directed at major assets in the United Kingdom and the United States is likely to find its way to other, less high-profile cities in Germany, France, and the United States.

Simon Hardwick, PwC Legal partner and one of the report’s authors, said:

“There is still a wall of capital targeting real estate opportunities in many markets across the globe. The search for better yields has taken some investors into development and secondary markets, moving them up the risk curve. But investors must strike a balance between the need to deploy capital and the ability to achieve good returns, at a time when there is such a difference in the economic conditions across the globe. “

“Real estate investors have a wide range of issues to consider when making investment decisions. What is clear is that they may have to approach those decisions in a completely different way in the future. Capital allocations may need to be made to a wider range of asset types than ever before, ranging from retirement and student housing to data centers and self-storage.”

The report, based on the views of senior global property investors, identifies several “megatrends” affecting markets around the world, each of which has implications for development and investment: increasing urbanization (the majority of the world’s population now lives in urban areas); demographic and social changes (including a significant rise in the number of older and elderly people); technology advancements; the rise of economic power in emerging markets (due largely to an expanding middle class); and climate change. For instance, more than half of the survey respondents from Europe and the United States said that urbanization and demographic and social changes would have an impact on their business decisions in the years ahead; and technology also was cited as a highly influential factor.

Patrick L. Phillips, Global Chief Executive Officer of the Urban Land Institute, said:

“Major trends involving urbanization, demographic and economic shifts, advancements in technology, and climate change are affecting real estate investment and development decisions around the world. These significant forces of change are compelling us to rethink what is being built, and where and how it is being built. Ours is a long-term business, and we must build and rebuild our cities in a way that allows them to evolve and easily adapt to the ever-changing needs of future generations.”

The report also provides a snapshot of an important emerging market, Africa. The continent is seen by investors and developers as an increasingly attractive market, with the prospect of 20 percent–plus returns on investment across many areas.

Trish Riggs is a public relations consultant and freelancer with Keadle-Riggs Communications. Riggs was a senior vice president with the Urban Land Institute from 2005 to 2019.
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