Toni Alexander

Toni Alexander is president and creative director of InterCommunicationsInc., a global real estate branding, marketing, and consulting firm that has worked on all the projects noted in this article. Alexander is currently chair of the ULI Hotel Development Council, a ULI trustee, one of the first women governors of ULI, and a former jury member for the ULI Global Awards for Excellence.

Everybody is talking about authenticity. It is mentioned practically on a daily basis in the real estate world. But authenticity is more than a buzzword to boost returns. It is a must-have component of successful placemaking.
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