Anthony E. Malkin, president of Malkin Holdings, LLC, argues for the view of energy conservation as an energy alternative, using results of the green retrofit of the Empire State Building as an example and stating that it costs less to conserve watts than to produce them by alternative means. Malkin also offers advice for owners and developers of buildings of any size about what steps to take to green their buildings, and offers advice to policy makers as well.

Read an interview with Anthony E. Malkin about the window refurbishing facility which was set up in the Empire State Building to create and install more energy efficient windows through out the building as well as about the savings achieved through the entire program implemented in the green retrofitting of the Empire State Building.