ULI Global Awards for Excellence: The Brewery Blocks–Portland, Oregon

Located in Portland, Oregon’s Pearl District, the Brewery Blocks mixed-use development is a thriving and sustainable urban community.

Developer: Gerding Edlen
Designer: GBD Architects
Size: 6 acres (2.4 ha)

Located in Portland, Oregon’s Pearl District, the Brewery Blocks mixed-use development is a thriving and sustainable urban community. It includes seven buildings on five contiguous city blocks and contains retail, office, residential, cultural, and performing-arts spaces totaling more than 1.7 million square feet (158,000 sq m). The blocks have become an urban destination, enlivened with vibrant streetscapes and connected to the rest of the city by a smart transportation system.

The project was built with intentionality, incorporating the principles of place making, sustainability, preservation, and financial viability. The developer undertook an innovative mixed-use approach, using public/private partnerships and a focus on preserving historical integrity. Formerly, the site was home to the Blitz-Weinhard Brewery, which was located in an area that was virtually devoid of businesses, housing, and pedestrians. This deteriorating warehouse district was transformed into a revitalized neighborhood, preserving iconic structures and turning the historic Portland Armory into the Gerding Theater.

Daniel Lobo is the Senior Director of Awards, Education and Advisory Group, for the Urban Land Institute, a nonprofit education and research institute that focuses on issues of land use, real estate and urban development. The mission of the Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. Prior to joining ULI Mr. Lobo was an independent consultant working as project manager for a variety of urban and research initiatives, in particular facilitating open cultural urban interventions internationally, and new media research. Earlier he worked extensively as project manager for the Center for Communities by Design at the American Institute of Architects, and as Urban Designer at Skidmore, Owings, and Merrill LLP. He holds a MSc City Design and Social Science from the London School of Economics, and a BA (Honors) from the School of Architecture and Interior Design at London Metropolitan University.
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