Social media and its return on investment for commercial real estate continue to pose a conundrum for companies and public relations professionals. While other industries have fully leveraged social media, the real estate industry appears to lag behind. Is there a strained relationship between the two? Leslie Braunstein, principal of LHB Communications, speaks about how the real estate industry might have discovered how to utilize social media.

Read the related article, “Social Media and Commercial Real Estate: Too Soon to Call?,” for which Ms. Braunstein was interviewed.