Spanish real estate consultancy Tasinsa has launched a quick response (QR) code application that allows clients to use a mobile device to get instant access to information about commercial and residential properties marketed by the firm. The app was developed by ULI member David Marquina, managing director of Tasinsa. Founded in 1984, Tasinsa provides consulting, asset management, and agency and project management in Spain from offices in Madrid and Barcelona.
A QR code is akin to a barcode and can be used to contain almost any type of information such as text, images, contact details, and links to websites. Tasinsa has created unique QR codes for all the properties across its sales and rental portfolio in Madrid and Barcelona. Each property has a dedicated QR code displayed on signs and marketing material. Clients simply point their smartphone at the QR code to access information about it. They also can send Tasinsa an e-mail or text message directly from the app.
The company targets senior decision makers through a monthly, high-quality flyer inserted in Expansion, Madrid’s leading business newspaper, and featuring a selection of QR-coded properties. Tasinsa also advertises online and uses public relations/social media. QR codes are prominently displayed on sales and rental boards to maximize awareness and prompt on-the-street inquiries.
During the first week of launch this January, Tasinsa received 15 new tenant inquiries. The company subsequently leased two buildings to new clients within six weeks of launch. The number of inquiries via the app shows no signs of letting up, leading Tasinsa to set up a new department offering clients online marketing services. Tasinsa is also launching a new office in Johannesburg to service the South Africa market and will use the same approach to market properties there.
“We are delighted with the success of the QR codes and the high level of quality interest that this innovative approach to marketing has brought in from existing and new clients, Marquina says. “It’s free, convenient, and easy to use. Not only does the QR approach provide rich and instant information to users through their smartphone, but also it means we are producing significantly less printed material, which means less waste.”
The app works with all major smartphones, including iPhone via OptiScan, Blackberry via Blackberry Messenger, and Android. The only requirement for access to information embedded in a QR code is that the smartphone have an integrated camera of at least two megapixels.