Author: Nina Gruen

Nina J. Gruen is a principal with the market research, real estate economics, and strategic planning and predevelopment services firm Gruen Gruen + Associates in San Francisco and Deerfield, Illinois.

Articles by Nina Gruen

  • Why Women Need a Sense of Humor When Crashing an All-Male Organization
    Published on January 25, 2016 in Industry Sectors
    In an excerpt from her retrospective on six decades of professional development and leadership, Nina J. Gruen recounts her experiences upon joining ULI in 1971 as one its first female members. Gruen and her husband, Claude, founded San Francisco market research firm Gruen Gruen + Associates (GG+A). She became the Institute’s first female trustee in 1982.
  • Echo Boomers Will Have Oversized Impact on Retail, Real Estate
    Published on July 17, 2013 in Market Trends
    Knowing the preferences of the echo boomers, or millennials, is a must for anyone planning or developing new communities.
  • In-Store Retailing: A Tsunami of Change
    Published on January 19, 2012 in
    The young have been leading the shift away from bricks-and-mortar stores, and this shift in purchasing habits is accelerating as the creators of virtual stores make it more fun and convenient to purchase items via computer, day or night.
  • Replanning Small-City Downtowns
    Published on March 01, 2010 in Market Trends
    Given the demographic and behavioral shifts, as well as the supply competition, expected to continue after the economic recovery, what steps should small cities take to boost their downtowns?