Author: Leanne Lachman
M. Leanne Lachman is president of Lachman Associates and an executive in residence at Columbia Business School.
Articles by Leanne Lachman
- Generation Y: America’s New Housing Wave
Published on January 05, 2011 in Development
A generation with 77 million–plus consumers creates enormous demand. Generation Y inherited the dream of homeownership, and its members are optimistic about being able to acquire a residence at a relatively early age. Read the impact this group will have on the market, and learn which is the sole residential product unlikely to be affected.