Juanita Hardy

Juanita Hardy is the founder and managing principal of Tiger Management Consulting Group, a Silver Spring, Maryland–based leadership and business consulting services firm specializing in executive coaching across industries and creative placemaking in the real estate industry. Hardy was the ULI Senior Visiting Fellow for Creative Placemaking from 2016 to 2019 and now serves the Institute in a consulting role. She cofounded Millennium Arts Salon, an art education initiative, in 2000.

As creative placemaking has proliferated in the real estate industry, questions regarding its costs and benefits have often surfaced: What is the cost and what is the business case? Does it enhance the value of real estate? And what value is delivered?
Early engagement with the community and inclusion of culturally significant art can create developments that benefit the existing community and lead to greater return on investment.
Weaving creative and artistic elements into a project from its earliest stages can yield long-term benefits.
With the community as an ally, developers can leverage the benefits of art, culture, and design.
Creative placemaking, an innovation that involves bringing art and culture in tandem with design to the beginning of a real estate development project, is gaining momentum around the globe, from small rural communities to large urban areas.
When art and cultural features take center stage in development, benefits accrue to the whole community.
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