Genevieve Anton

Genevieve Anton is the principal of Anton Communications, a public relations firm in southern California specializing in real estate development, finance, and investment.

When Michael Maples, principal and chief executive officer of Trumark Homes, was asked at a recent real estate conference about his company’s competitive advantage, the answer was unexpected. “We don’t know what we’re doing,” he said. Not that Maples and his partner Gregg Nelson are new to the business; their residential development firm has been active in California since 1993. But it was not until two years ago that they started a homebuilding operation, and what Maples was saying is that they bring a fresh perspective to the industry.
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