New Value Resorts Published on July 01, 2010 in Trends are neither destiny nor gospel. They are guideposts identified from the collective experience of many professionals within an industry. In the resort, recreation, and tourism industry, numerous trends identified through experience and expectations are emerging to influence how and where people will buy and use resort real estate. Society is changing fast, and the economic conditions of the past two years have created much uncertainly. But what is discernible is that current trends are focused on valuedriven buyers, downsized purchases for personal use, and scalability.